After the navigational portion of TripAdvisor's mobile redesign, we also updated the mobile interface with a new design language and style guide.
The guide included everything from visual styles (colors, fonts, card styles) to interaction patterns (tap zones, animations, loading states) to a card system with corresponding content types.
There had never been a comprehensive design update in the five year history of the apps, so this was a rare and exciting opportunity to start fresh. I collaborated with another designer to rally internal support for the guidelines—we even lobbied for a new branded green color.
Featured in UX Collective’s Design Style Guides to Learn From in 2019.