As part of the mobile experience team, I spent 2016 redesigning TripAdvisor’s native Android, iPhone, and iPad applications.
For the first phase of the project, we restructured the navigation on all three platforms. The existing architecture no longer supported all that TripAdvisor had to offer—travelers were having too much difficulty finding the information they needed on mobile.
Through user research, we identified the apps’ five core use cases: 1) Search & discover, 2) Save & retrieve trip plans, 3) Track where someone has been on a trip, 4) Tell the story of a trip, and 5) Access settings. This set of options made for a natural transition to a bottom tab bar, where everything was just one tap away.