The TripAdvisor TV app came to life in a design sprint prior to the 4th generation Apple TV release. Our team of four shipped the app in just a month.
We learned in user research that while many people watch television with devices in hand, TVs are still one of the few screens we share with loved ones. We had an opportunity to bring people together with shared wanderlust.
We focused the experience on sparking curiosity about a destination while requiring as little engagement as possible. If someone opened the app and selected nothing, the app would shuffle a slideshow of beautiful destination images for them. If they were more engaged, we offered reviews and travel guides for them to browse.
This app took the best of the best of TripAdvisor content and weaved it into a visual, cinematic experience that inspired people to get out there and travel.