Kelly Stevens

Product designer who leads teams to design world class software at scale.

WeTransfer • 2024

File Requests • Enabled creative professionals to request and receive files on WeTransfer for the first time. Collaboration with Nathan Beck and Matthew Willse in my role leading the Retention pillar.

WeTransfer • 2022

Premium plan • Lead product designer of WeTransfer's new subscription plan. Designed a net new pricing page and mapped the UX of subscribing to and from all paid plans. Part of a company push for an IPO attempt.

Designlab • 2021

7 Tips for Crafting an Effective Portfolio • Spoke to 300+ design students about online portfolios.

Smartify • 2019

Tours • While leading design for the award-winning arts and culture startup, I designed a self-guided tours feature that connected museum visitors with bespoke audio, video, and AR content.

Facebook • 2018

Messenger 4 • Part of the team that redesigned the audio/video call interface for 1B+ users in a global overhaul of Facebook Messenger. I delivered the design spec for the core call UI.

Facebook • 2018

Messenger AR Games • Part of an experimental team that developed the first augmented reality multiplayer games and effects on Messenger video chat.

Tripadvisor • 2015

Apple TV app • Designed Tripadvisor's first Apple TV app to help travelers plan their next trip in the comfort of their living rooms. Featured as a "Best New App" in the App Store.

About Kelly

I'm an American product designer based in the Netherlands.

I'm a versatile, hands-on craft leader who flexes between designing and managing high-performing teams. From startups to scale-ups to big tech companies, I've shipped B2C and B2B products for a variety of industries and customer segments, with multidisciplinary teams of all sizes.

Today I lead the Growth design team at Personio, a leading AI-powered people platform for European SMEs.

Previously, I helped scale the global Product Design and UX Research function at WeTransfer. As I grew from a senior IC into a senior manager role, I experienced the joy of investing in a design org long-term: leveling up our craft and influence, guiding ideas from discovery to launch, recruiting and setting new talent up for success, and coaching designers in their own careers.

Before that, I was the only designer at Smartify, an award-winning arts and culture startup behind the world's most downloaded museum app. It is now available in more than 700 museums worldwide.

I began my design career in the United States. At Messenger, I helped design the audio and video call experience for over a billion users, learning firsthand what it takes to design at the highest levels of scale. Earlier, at Tripadvisor, I started out as an intern and went on to design the travel site's native iPhone, Android, and Apple TV apps.

I studied media, journalism, and graphic design at Syracuse University's Newhouse School, one of the top public communications programs in the U.S.

In my life off screen, I spend most of my time with my family in a village near Amsterdam, with occasional escapes to the Italian Alps.

Contact Kelly

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Thanks for visiting my little corner of the internet.

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