TripAdvisor’s first TV app came to life in a fast, exciting design sprint leading up to the 4th generation Apple TV release in October 2015. Our small team spent just one month on the project from conception to launch.
While we learned in user research that many people watch television with devices in hand, TVs are still one of the few screens we share with loved ones.
We focused the experience on sparking curiosity about a destination while requiring as little engagement as possible. Even if you open the app and do nothing, this will shuffle a slideshow of beautiful destination images for you. If you're looking for a little more, we offer reviews and travel guides, too.
This new TV app takes the best of the best of TripAdvisor content and weaves it into a visual, cinematic experience that inspires you, and anyone else sitting on the couch with you, to travel.